Monday, 24 January 2011

Minerva | What_is_Minerva?

So what is Minerva? I’ve broken it down into 3 main areas.

First and foremost, Minerva is a questionnaire which has been created alongside data analysts and a few psychometrics boffins, to find links between our personality and the factors which make up our day-to-day lives.

A questionnaire on its own sounds boring. This is where stage two comes in.

Stage two will consist of a series of animations and printed imagery which will visualise the comparative findings of the questionnaire. In short, Minerva’s essentially an info-graphics project.

The main aim for this project is for the viewer to absorb the information and data presented, and to be encouraged to evaluate ideas which they might not usually consider. This, in turn may lead to significant changes in the way THAT person considers and leads their life.

In other words; the third and final stage of Minerva is to offer the viewer wisdom, and a small insight into what makes us, us.

I researched current motion-graphics companies, such as Beautiful TV or now, known as ‘Beautiful’ and ‘Mainframe’ to see how they tackled moving images and representation of data, paying particular attention to camera angles, text direction and the speed of motion within each frame.

I’ve also gone through a few books on info-graphics and data representation, such as ‘Data Flow’ and have worked on several data capture projects for my current workplace.

Test animation below to give a feel of where the project is heading:

Minerva_test from Dan Silverstone on Vimeo.


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